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NAPLES, FL 34104

Real Estate Market Report  ·  Collier County
Balanced Market
January 2026  ·  Source: Realtor.com

Market Overview

Active Listings
334
⇩ 10.9% vs 375 last year
Pending
48
14% pending ratio
Median Price
$399,000
⇩ 9% vs $438,450 last year
Average Price
$576,679
⇩ 15.6% vs $683,094 last year
Days on Market
78
⇧ 13% vs 69 days last year

Market Context

Population: 24,269  ·  Density: 950.7/mi²  ·  Median household income: $67,932

Typical home value: $313,109  ·  Homeownership: 68.6%

Market Analysis

Data as of January 2026. Source: Realtor.com.

The NAPLES, FL real estate market (34104) currently shows 334 active listings, with 48 pending sales. Homes are averaging 78 days on the market before going under contract.

Inventory has tightened compared to last year, with 41 fewer active listings — creating more competition among buyers.

Homes are taking longer to sell, averaging 78 days on market compared to 69 days last year.

The median listing price has fallen 9% year-over-year, from $438,450 to $399,000.

Whether you are buying or selling in NAPLES, FL, SELL123.com can help you save significantly on commission — typically 2% compared to traditional 5% broker fees. Call (240) SELL-123 for a free consultation.

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Market Trends

Inventory & Days on Market

Year over Year
  • Listings: 334 this year vs 375 last year
  • Days on market: 78 now vs 69 last year

Median & Average Pricing

Year over Year
  • Median: $399,000 (-9% YoY)
  • Average: $576,679 (-15.6% YoY)

12-Month Price Trend

Median & Average
  • Median and average listing prices over the past 12 months

12-Month Inventory Trend

Active & Pending
  • Active and pending listing counts over the past 12 months

Historical Trend Charts

Median Price
Average Price
Days on Market
Total Listings
Pending Listings
Active Listings
New Listings

Nearby Real Estate Markets

Median Price Legend:
< $250K
$250K–$500K
$500K–$1M
$1M–$2M
> $2M
25 Nearby Zip Code Markets within 29.5 miles — 6,972 listings ($10,611,829,128 combined market value)
Zip City / State Distance Listings Market Value Median $ Average $
34104Naples, FL 341040.0 mi334$192,610,786$399,000$576,679
34105Naples, FL 341052.8 mi319$361,992,268$476,000$1,134,772
34102Naples, FL 341023.5 mi603$3,480,030,585$2,495,000$5,771,195
34109Naples, FL 341096.2 mi378$456,357,510$699,950$1,207,295
34108Naples, FL 341087.5 mi620$1,728,060,900$1,325,000$2,787,195
34110Naples, FL 3411010.2 mi537$726,069,645$749,900$1,352,085
34120Naples, FL 3412014.8 mi726$662,075,700$669,600$911,950
34114Naples, FL 3411415.0 mi638$558,301,040$679,000$875,080
34145Marco Island, FL 3414516.4 mi724$1,261,177,592$998,250$1,741,958
33928Estero, FL 3392819.6 mi652$457,888,516$549,950$702,283
33967Fort Myers, FL 3396722.5 mi180$83,380,140$397,000$463,223
33908Fort Myers, FL 3390825.5 mi996$580,096,296$349,900$582,426
33907Fort Myers, FL 3390729.5 mi265$63,788,150$202,450$240,710

Frequently Asked Questions

How many homes are for sale in NAPLES, FL 34104?

As of January 2026, there are 334 active listings in NAPLES, FL (zip code 34104), compared to 375 the prior year.

What is the median home price in NAPLES, FL 34104?

The median listing price in NAPLES, FL 34104 is $399,000 as of January 2026, a 9% decrease from $438,450 the prior year.

How long do homes stay on the market in NAPLES, FL?

Homes in NAPLES, FL 34104 spend an average of 78 days on the market before going under contract, compared to 69 days the prior year.

Is it a seller's or buyer's market in NAPLES, FL 34104?

Based on current inventory and days-on-market data as of January 2026, NAPLES, FL 34104 is currently a Balanced Market. Inventory has tightened compared to last year, with 41 fewer active listings — creating more competition among buyers. Homes are taking longer to sell, averaging 78 days on market compared to 69 days last year.

How much can I save on real estate commission in NAPLES, FL?

With SELL123.com's maximum 3% commission, sellers in NAPLES, FL 34104 save an estimated $7,980 compared to a typical 5% commission on the median listing price of $399,000. Our fee structure: 1% listing + 2% selling broker — no additional buyer or seller fees. Call (240) SELL-123 or email info@SELL123.com for a free consultation.