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Old Naples

NAPLES, FL 34102

Real Estate Market Report  ·  Collier County
Balanced Market
January 2026  ·  Source: Realtor.com

Market Overview

Active Listings
603
⇩ 0.2% vs 604 last year
Pending
72
12% pending ratio
Median Price
$2,495,000
⇩ 22.9% vs $3,236,250 last year
Average Price
$5,771,195
⇩ 23.2% vs $7,510,413 last year
Days on Market
78
⇧ 21.9% vs 64 days last year

Market Context

Population: 10,767  ·  Density: 736.3/mi²  ·  Median household income: $111,742

Typical home value: $1,227,090  ·  Homeownership: 74.5%

Market Analysis

Data as of January 2026. Source: Realtor.com.

The NAPLES, FL real estate market (34102) currently shows 603 active listings, with 72 pending sales. Homes are averaging 78 days on the market before going under contract.

Inventory has tightened compared to last year, with 1 fewer active listings — creating more competition among buyers.

Homes are taking longer to sell, averaging 78 days on market compared to 64 days last year.

The median listing price has fallen 22.9% year-over-year, from $3,236,250 to $2,495,000.

Whether you are buying or selling in NAPLES, FL, SELL123.com can help you save significantly on commission — typically 2% compared to traditional 5% broker fees. Call (240) SELL-123 for a free consultation.

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Market Trends

Inventory & Days on Market

Year over Year
  • Listings: 603 this year vs 604 last year
  • Days on market: 78 now vs 64 last year

Median & Average Pricing

Year over Year
  • Median: $2,495,000 (-22.9% YoY)
  • Average: $5,771,195 (-23.2% YoY)

12-Month Price Trend

Median & Average
  • Median and average listing prices over the past 12 months

12-Month Inventory Trend

Active & Pending
  • Active and pending listing counts over the past 12 months

Historical Trend Charts

Median Price
Average Price
Days on Market
Total Listings
Pending Listings
Active Listings
New Listings

Nearby Real Estate Markets

Median Price Legend:
< $250K
$250K–$500K
$500K–$1M
$1M–$2M
> $2M
25 Nearby Zip Code Markets within 28.9 miles — 6,677 listings ($11,663,759,073 combined market value)
Zip City / State Distance Listings Market Value Median $ Average $
34102Naples, FL 341020.0 mi603$3,480,030,585$2,495,000$5,771,195
34103Naples, FL 341033.8 mi525$1,355,005,050$1,590,000$2,580,962
34105Naples, FL 341054.1 mi319$361,992,268$476,000$1,134,772
34113Naples, FL 341136.8 mi511$429,796,990$598,500$841,090
34108Naples, FL 341087.5 mi620$1,728,060,900$1,325,000$2,787,195
34110Naples, FL 3411011.0 mi537$726,069,645$749,900$1,352,085
34134Bonita Springs, FL 3413416.0 mi718$1,267,644,078$875,000$1,765,521
34135Bonita Springs, FL 3413516.5 mi814$523,721,902$512,000$643,393
34140Goodland, FL 3414017.0 mi19$17,308,373$888,944$910,967
33928Estero, FL 3392821.3 mi652$457,888,516$549,950$702,283
33967Fort Myers, FL 3396723.1 mi180$83,380,140$397,000$463,223
33913Fort Myers, FL 3391326.9 mi682$477,461,380$499,900$700,090
33957Sanibel, FL 3395728.9 mi497$755,399,246$1,095,000$1,519,918

Frequently Asked Questions

How many homes are for sale in NAPLES, FL 34102?

As of January 2026, there are 603 active listings in NAPLES, FL (zip code 34102), compared to 604 the prior year.

What is the median home price in NAPLES, FL 34102?

The median listing price in NAPLES, FL 34102 is $2,495,000 as of January 2026, a 22.9% decrease from $3,236,250 the prior year.

How long do homes stay on the market in NAPLES, FL?

Homes in NAPLES, FL 34102 spend an average of 78 days on the market before going under contract, compared to 64 days the prior year.

Is it a seller's or buyer's market in NAPLES, FL 34102?

Based on current inventory and days-on-market data as of January 2026, NAPLES, FL 34102 is currently a Balanced Market. Inventory has tightened compared to last year, with 1 fewer active listings — creating more competition among buyers. Homes are taking longer to sell, averaging 78 days on market compared to 64 days last year.

How much can I save on real estate commission in NAPLES, FL?

With SELL123.com's maximum 3% commission, sellers in NAPLES, FL 34102 save an estimated $49,900 compared to a typical 5% commission on the median listing price of $2,495,000. Our fee structure: 1% listing + 2% selling broker — no additional buyer or seller fees. Call (240) SELL-123 or email info@SELL123.com for a free consultation.