Population: 4,424 · Density: 13.9/mi² · Median household income: $61,680
Typical home value: $156,734 · Homeownership: 86.2%
Data as of January 2026. Source: Realtor.com.
The WILLARD, NC real estate market (28478) currently shows 8 active listings, with 5 pending sales. Homes are averaging 107 days on the market before going under contract.
Inventory has tightened compared to last year, with 2 fewer active listings — creating more competition among buyers.
Homes are taking longer to sell, averaging 107 days on market compared to 65 days last year.
The median listing price has fallen 26.7% year-over-year, from $361,175 to $264,900.
Whether you are buying or selling in WILLARD, NC, SELL123.com can help you save significantly on commission — typically 2% compared to traditional 5% broker fees. Call (240) SELL-123 for a free consultation.
| Zip | City / State | Distance | Listings | Market Value | Median $ | Average $ |
|---|---|---|---|---|---|---|
| 28478 | Willard, NC 28478 | 0.0 mi | 8 | $2,226,136 | $264,900 | $278,267 |
| 28425 | Burgaw, NC 28425 | 9.8 mi | 56 | $24,202,192 | $398,750 | $432,182 |
| 28421 | Atkinson, NC 28421 | 11.3 mi | 3 | $3,446,250 | $1,148,750 | $1,148,750 |
| 28447 | Ivanhoe, NC 28447 | 12.6 mi | 1 | $699,000 | $699,000 | $699,000 |
| 28457 | Rocky Point, NC 28457 | 16.3 mi | 43 | $18,581,805 | $460,000 | $432,135 |
| 28453 | Magnolia, NC 28453 | 16.7 mi | 5 | $1,231,000 | $224,950 | $246,200 |
| 28454 | Maple Hill, NC 28454 | 22.2 mi | 11 | $3,384,634 | $332,173 | $307,694 |
| 28456 | Riegelwood, NC 28456 | 23.2 mi | 7 | $2,140,719 | $322,500 | $305,817 |
| 28398 | Warsaw, NC 28398 | 24.3 mi | 26 | $7,015,814 | $220,000 | $269,839 |
| 28349 | Kenansville, NC 28349 | 24.5 mi | 7 | $2,355,500 | $355,000 | $336,500 |
| 28401 | Wilmington, NC 28401 | 24.6 mi | 177 | $75,803,259 | $359,380 | $428,267 |
| 28434 | Council, NC 28434 | 27.3 mi | 2 | $350,000 | $175,000 | $175,000 |
| 28405 | Wilmington, NC 28405 | 28.0 mi | 131 | $112,873,530 | $441,250 | $861,630 |
As of January 2026, there are 8 active listings in WILLARD, NC (zip code 28478), compared to 10 the prior year.
The median listing price in WILLARD, NC 28478 is $264,900 as of January 2026, a 26.7% decrease from $361,175 the prior year.
Homes in WILLARD, NC 28478 spend an average of 107 days on the market before going under contract, compared to 65 days the prior year.
Based on current inventory and days-on-market data as of January 2026, WILLARD, NC 28478 is currently a Balanced Market. Inventory has tightened compared to last year, with 2 fewer active listings — creating more competition among buyers. Homes are taking longer to sell, averaging 107 days on market compared to 65 days last year.
With SELL123.com's maximum 3% commission, sellers in WILLARD, NC 28478 save an estimated $5,298 compared to a typical 5% commission on the median listing price of $264,900. Our fee structure: 1% listing + 2% selling broker — no additional buyer or seller fees. Call (240) SELL-123 or email info@SELL123.com for a free consultation.