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WILLARD, NC 28478

Real Estate Market Report  ·  Pender County
Balanced Market
January 2026  ·  Source: Realtor.com

Market Overview

Active Listings
8
⇩ 20% vs 10 last year
Pending
5
63% pending ratio
Median Price
$264,900
⇩ 26.7% vs $361,175 last year
Average Price
$278,267
⇩ 28.2% vs $387,542 last year
Days on Market
107
⇧ 64.6% vs 65 days last year

Market Context

Population: 4,424  ·  Density: 13.9/mi²  ·  Median household income: $61,680

Typical home value: $156,734  ·  Homeownership: 86.2%

Market Analysis

Data as of January 2026. Source: Realtor.com.

The WILLARD, NC real estate market (28478) currently shows 8 active listings, with 5 pending sales. Homes are averaging 107 days on the market before going under contract.

Inventory has tightened compared to last year, with 2 fewer active listings — creating more competition among buyers.

Homes are taking longer to sell, averaging 107 days on market compared to 65 days last year.

The median listing price has fallen 26.7% year-over-year, from $361,175 to $264,900.

Whether you are buying or selling in WILLARD, NC, SELL123.com can help you save significantly on commission — typically 2% compared to traditional 5% broker fees. Call (240) SELL-123 for a free consultation.

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Market Trends

Inventory & Days on Market

Year over Year
  • Listings: 8 this year vs 10 last year
  • Days on market: 107 now vs 65 last year

Median & Average Pricing

Year over Year
  • Median: $264,900 (-26.7% YoY)
  • Average: $278,267 (-28.2% YoY)

12-Month Price Trend

Median & Average
  • Median and average listing prices over the past 12 months

12-Month Inventory Trend

Active & Pending
  • Active and pending listing counts over the past 12 months

Historical Trend Charts

Median Price
Average Price
Days on Market
Total Listings
Pending Listings
Active Listings
New Listings

Nearby Real Estate Markets

Median Price Legend:
< $250K
$250K–$500K
$500K–$1M
$1M–$2M
> $2M
25 Nearby Zip Code Markets within 28.0 miles — 477 listings ($254,309,839 combined market value)
Zip City / State Distance Listings Market Value Median $ Average $
28478Willard, NC 284780.0 mi8$2,226,136$264,900$278,267
28425Burgaw, NC 284259.8 mi56$24,202,192$398,750$432,182
28421Atkinson, NC 2842111.3 mi3$3,446,250$1,148,750$1,148,750
28447Ivanhoe, NC 2844712.6 mi1$699,000$699,000$699,000
28457Rocky Point, NC 2845716.3 mi43$18,581,805$460,000$432,135
28453Magnolia, NC 2845316.7 mi5$1,231,000$224,950$246,200
28454Maple Hill, NC 2845422.2 mi11$3,384,634$332,173$307,694
28456Riegelwood, NC 2845623.2 mi7$2,140,719$322,500$305,817
28398Warsaw, NC 2839824.3 mi26$7,015,814$220,000$269,839
28349Kenansville, NC 2834924.5 mi7$2,355,500$355,000$336,500
28401Wilmington, NC 2840124.6 mi177$75,803,259$359,380$428,267
28434Council, NC 2843427.3 mi2$350,000$175,000$175,000
28405Wilmington, NC 2840528.0 mi131$112,873,530$441,250$861,630

Frequently Asked Questions

How many homes are for sale in WILLARD, NC 28478?

As of January 2026, there are 8 active listings in WILLARD, NC (zip code 28478), compared to 10 the prior year.

What is the median home price in WILLARD, NC 28478?

The median listing price in WILLARD, NC 28478 is $264,900 as of January 2026, a 26.7% decrease from $361,175 the prior year.

How long do homes stay on the market in WILLARD, NC?

Homes in WILLARD, NC 28478 spend an average of 107 days on the market before going under contract, compared to 65 days the prior year.

Is it a seller's or buyer's market in WILLARD, NC 28478?

Based on current inventory and days-on-market data as of January 2026, WILLARD, NC 28478 is currently a Balanced Market. Inventory has tightened compared to last year, with 2 fewer active listings — creating more competition among buyers. Homes are taking longer to sell, averaging 107 days on market compared to 65 days last year.

How much can I save on real estate commission in WILLARD, NC?

With SELL123.com's maximum 3% commission, sellers in WILLARD, NC 28478 save an estimated $5,298 compared to a typical 5% commission on the median listing price of $264,900. Our fee structure: 1% listing + 2% selling broker — no additional buyer or seller fees. Call (240) SELL-123 or email info@SELL123.com for a free consultation.